Yes, it's an unusual name, but it's just a name, no significance, no hidden relevance. Our first ministry was to provide engaging and entertaining web chats, at Saffron Planet, for which we have won two awards. This newer ministry is our publishing company, currently offering books just from a single author, me, Steve Maltz.
Steve Maltz introductory bundle
God's Blueprint (Old Testament)
Livin' the Life (Hebraic pointers for the Church)
The Bishop's New Clothes (Greek attitudes in the Church)
Jesus, Man of many Names (Jesus from Jewish perspective)
The (other) "F" word (Evangelistic book for teenagers)
Zionion (Introduction to anti-Semitism)
Hope (evangelistic book for post-moderns)
Noise (understanding our current culture : pre-evangelism)
Water (evangelistic magazine format)
The SImple guide to the Middle East conflict (History of region explained)
For whatever reason ("Christian" anti-Semitism)